# A/B testing for Shopware 6: test shopping experiences > A/B testing for Shopware 6: run shopping experiences against each other, split traffic freely, measure conversion and revenue per variant Quelle / Source: https://stoneandwater.online/en/ab-testing.html # A/B testing for Shopware 6: Test instead of guessing. Run two shopping experiences against each other, split the traffic as you like and measure which variant actually sells - not which one wins the meeting. With significance testing, sample size estimation and one click to publish the winner. [Read the manual](https://stoneandwater.online/en/manual-ab-testing.html)[Get in touch](https://stoneandwater.online/en/contact.html) Videos ## The plugin *on video*. A short look, recorded right in Shopware. [Image: Video: A/B testing] Video 1:42 A/B testing 1 / 1 What the plugin does New ## Variants head to head, *numbers decide*. You create an experiment, pick the original shopping experience and one or more variants. Visitors are assigned at random and stay with their variant. The plugin measures, calculates significance and tells you when the result is solid. Several variants ### Not just A against B Besides the control group you can add several variants, each with its own layout and traffic share. The sum of shares is validated so nothing exceeds one hundred percent. Sticky assignment ### Visitors keep their variant Whoever has seen variant B sees it again on the next visit. Otherwise experiences mix and the measurement becomes worthless. Significance ### When it counts The confidence level is configurable. A difference only counts as solid once it is reached and the minimum sample per variant is in - not after a three order lead. Runtime estimate ### Know the duration upfront From the expected conversion rate and the smallest detectable difference the plugin estimates the sample needed per variant. You know before starting whether your traffic supports the test. Revenue, not clicks ### Conversion and revenue per visitor Measured are conversion rate, revenue per visitor and the path through the funnel - not just where more clicks happened. Winner live ### One click, with a way back The winner can be published; the original page is overwritten but a rollback stays available. On request the winner goes live automatically when the test ends. [Image: Test instead of guessing - Screenshot] **A, B, C**at once How it looks in the admin - Create an experiment and pick layouts as variants - Set the traffic share per variant - Visitors keep their variant - Adopt the winner with one click, with a way back Ideal for Comparing home pages Rolling out new layouts Testing filters and tiles Relaunch without risk Watch the video What it is for ## Opinions are *not data*. Home pages and category headers get discussed a lot and measured rarely. A test ends the debate with numbers instead of hierarchy. Home page ### Compare the opener Two versions of the home page against each other - different hero, different order of elements, different intro copy. After a few weeks you know which one carries. Category pages ### Structure under test Description above or below, filters open or closed, tiles large or small. Small changes with measurable effect on revenue per visitor. De-risk a relaunch ### Step by step instead of big bang A new layout does not have to hit everyone on day one. Twenty percent first, measure, then decide - that takes the risk out of a relaunch. Control ## Measure cleanly, *without side effects*. A test must not disturb the shop. That is why you can define exactly who takes part and what gets counted. Per sales channel ### Only where it matters An experiment can be limited to one sales channel. Without a selection it applies to all - useful with several brands in one system. Exclude bots ### Crawlers do not distort Bots and crawlers can be excluded from assignment. Otherwise search engines count as visitors but never buy. Minimum sample ### No premature verdict Per variant you can require a minimum number of impressions before any result is shown at all. Pause ### Stop at any time Experiments can be started, paused and completed. Completing determines the winner; publishing only happens on your command. Cleanup ### No orphaned clones Variants create copies of the shopping experience. A cleanup function removes clones that no longer belong to an experiment. Rollback ### Back to the original Even after publishing, the original page can be restored. No decision is ever final. Technical details ## Clean *Shopware integration*. Variants are real shopping experiences and assignment happens server side. Installed by upload in the admin, without SSH. ### Compatibility Shopware 6.6 & 6.7 PHP 8.2+ Storefront Shopping experiences ### Server side assignment The variant is determined when the page is requested, not swapped in by a script in the browser. There is no flicker, and measurement does not depend on a script running. ### Reporting of your own Impressions, orders and revenue are stored and evaluated in the shop. There is no connection to an external analytics service and no data sharing. ### Variants as copies Every variant is a shopping experience of its own and stays editable in the editor. After the test, copies that are no longer needed can be removed in one go. Frequently asked ## Frequently asked questions about A/B testing Significance, effort and what actually gets measured. #### How do I run A/B tests in Shopware 6? You create an experiment with an original shopping experience and one or more variants and split the traffic. Visitors are assigned at random and stay with their variant so the measurement stays clean. #### How long does an A/B test need to run? That depends on your traffic and the difference you want to prove. From the expected conversion rate and the smallest detectable difference the plugin estimates the sample size per variant before you start. #### What does A/B testing cost? Buying directly costs 19.99 euros net per month or 203.90 euros net per year. Paying yearly saves 15 percent. All prices are net and exclude VAT. #### What is measured, only clicks? No. Measured are conversion rate, revenue per visitor and the path through the funnel. That shows which variant actually sells, not just where more clicks happened. #### Can I undo a decision? Yes. Publishing overwrites the original page and a rollback restores it. Variants no longer needed can then be removed in one go. Availability ## Through the store or *directly from us*. Two routes, the same feature set - pick whichever suits your setup. Directly from Stone & Water ### Available now Monthly 19,99 € Best value Yearly 203,90 € 15 % cheaper All prices net, plus VAT. Download the free Plugin Suite and upload it in the admin, no SSH needed. It installs and updates the plugin with one click. You buy the licence directly from us, with an invoice from us and support straight from the developer. [Download Plugin Suite](https://stoneandwater.online/en/plugin-suite.html)[+49 2555 9997342](tel:+4925559997342) Shopware Store ### In preparation The plugin will be listed in the official Shopware Community Store. Installation and automatic updates then run through the plugin manager in the backend, billing through your Shopware account. We will link it here as soon as it is available. [Image: Stone & Water] Shopware e-commerce agency from Schöppingen, Germany. 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