# AI product advisor for Shopware: sales chat in your shop > Shopware 6.7 plugin: an AI pre-sales chat that advises from your real catalog and recommends matching products. Four AI providers, GDPR-compliant. Quelle / Source: https://stoneandwater.online/en/ki-product-advisor.html # AI product advisor for Shopware: AI Product Advisor. AI-powered pre-sales chat for the Shopware storefront - advises customers from the *real catalog*, recommends matching products and reduces return rates. [View manual](https://stoneandwater.online/en/manual-ki-product-advisor.html) Videos ## The plugin *on video*. A short look, recorded right in Shopware. [Image: Video: AI product advisor in the shop] Video 1:24 [Image: Video: Setting up the AI product advisor] Video 1:42 AI product advisor in the shop 1 / 2 What the plugin does ## A salesperson who knows the *catalog*. The AI Product Advisor is a pre-sales chat in the storefront that answers customer questions and recommends only real products from the shop. Fast to install, granularly configurable, GDPR-compliant. Real catalog advice ### Recommendations only from the catalog For each query the plugin searches the real shop catalog. The AI may only recommend from the matches found - no invented products, no hallucinations. Four AI providers ### OpenAI · Anthropic · Mistral · Gemini Freely selectable, with a per-provider API key and model. Anyone who already has an account with OpenAI, Anthropic (Claude), Mistral or Google can use it directly. Smart search ### Keywords, price & properties A fast pre-call extracts search keywords plus price and property constraints (colour, material, size) - with a local fallback and a 10-second timeout. Product quickview ### Incl. live variant configurator Recommended products appear directly in the chat as a quickview - with a variant configurator. The selection resolves the matching variant, with correct cart and product links. Streaming answers ### Server-Sent Events + typing effect The answer is streamed live via SSE, optionally with a typing effect - no waiting for the full block, the customer sees something happening immediately. Cross-selling ### Your accessories are considered Cross-selling partners maintained in your shop are actively included for the best matches and shown as "goes well with". Related products are presented together, ordered by how well they fit the question. Custom fields ### What is in your custom fields Filled custom fields enter the context with language-correct labels - you choose in the admin which ones. In the detail window they appear as their own section; links and embedded videos open directly. Conversion tracking ### Clicks, cart, value Clicks, cart adds and cart value per recommendation are tracked. Statistics with top terms and products, CSV export in the admin. [Image: AI Product Advisor - Screenshot] **24/7**advice How it looks in the shop - The customer describes what they need - The advisor asks about use and budget - Recommendations come only from your catalogue - One click leads to the product or the cart Ideal for Products that need explaining Large catalogues Gift finding Advice without staff Watch the video Why it works ## Advice beats *filter menus*. Product advice is the strongest conversion lever in physical retail - online it is usually missing entirely. That is exactly what the plugin addresses. Why an AI advisor? ### Advice in the online shop - around the clock, without staff. In brick-and-mortar retail the customer asks an employee. Online they stand alone in front of 5,000 items and bounce. The AI Product Advisor closes this gap: it understands the question in natural language, searches the catalog and recommends matching items - increasing conversion and, through better fit, reducing return rates. More conversion ### Customer finds faster Instead of clicking through filters, the customer describes their need - and gets concrete products immediately. Fewer bounces, more purchases. Fewer returns ### Better fit When the AI recommends the right product, expectation matches the item. This reduces wrong purchases and the expensive returns that follow. No staff needed ### Available 24/7 The advisor works around the clock, even at night and on weekends - without additional customer-service staff costs. Conversion features ## From chat to *purchase*. Beyond pure advice: features that turn a good conversation into an order - continuously refined from real shop projects. Relevance ranking ### Matches by keyword coverage Search results are weighted by keyword coverage: matches in the product name count most, then category/manufacturer, then properties and description. A product matching more search terms ranks higher. Honest property filter ### No silent fallbacks If the customer names a property (colour, material, size) and no product matches it exactly, no mismatching items are slipped in - the advisor honestly points to close alternatives. An optional toggle enforces exact matches only. Answer chips ### Tap instead of type After each answer the AI suggests context-aware follow-up questions as tappable chips (e.g. "Patterned" | "Striped" | "Rather plain"). A tap sends the reply directly - the customer doesn't have to type. Add to cart on the card ### One click less Optional "add to cart" button directly on the recommendation card for products without variants. Variants still go through the detail modal with the configurator. Thumbs feedback ### Thumbs up and down as satisfaction KPI Optional thumbs feedback under each answer. Ratings feed anonymously into the statistics as a "satisfaction" metric - without any extra database migration. Persistent product cards ### Stay in the chat history Recommended products are stored with the answer in the chat history and restored when the chat is reopened, minimised or after navigation - including click, detail modal and cart. Configuration ## Fully in the *Shopware admin*. From provider choice via persona to position - all through the admin UI under Marketing AI Product Advisor. No code changes required. General ### Provider, API key, model Active switch, AI provider, API key, model, display area, smart search on/off and a separate extraction model for the pre-search. Behaviour ### Persona & greeting Advisor name and avatar, greeting text, quick-start suggestions, consent text and a freely definable persona (tonality, role). Position & appearance ### 8 positions, accent colour Eight placement positions, offsets, accent colour, proactive opening after a delay and an attention pulse on the button. Statistics ### Logging & analysis Logging on/off, retention in days, analysis dashboard and CSV export - all in the admin under Marketing AI Product Advisor. Per sales channel ### Individual per channel Position, persona, quick-start suggestions and accent colour can be configured separately per sales channel - B2C different from B2B. Proactive trigger ### Open automatically Optionally the chat opens automatically after a configurable delay - or pulses subtly to draw attention without being intrusive. Privacy ## GDPR *built in*. AI advice and data protection are not mutually exclusive. The plugin redacts personal data, offers a consent gate and cleans up logs automatically. PII redaction ### E-mail & phone removed Before sending to the AI provider, e-mail addresses and phone numbers are automatically removed from the message - the provider never sees personal contact data. Consent gate ### Optionally prepended If desired, the customer must actively consent before the chat starts - with freely configurable consent text for GDPR compliance. Shop pages ### Set your own character limit You decide how much text is read per shop page - the former fixed cap is gone. Zero means unlimited; 4,000 to 8,000 characters per page is the recommendation. Log retention ### Automatic cleanup Chat logs are kept only as long as configured. A daily scheduled task automatically deletes older entries. Technical details ## Clean *Shopware integration*. Storefront component, provider registry, SSE streaming, anti-hallucination and automatic log cleanup - without a core patch. ### Compatibility Shopware 6.6 & 6.7 PHP 8.2+ ### Storefront integration Dedicated storefront component `staw-advisor` as a floating widget, included via `base.html.twig`. Works with default and custom themes. ### AI connection Provider registry with interchangeable providers (OpenAI, Anthropic, Mistral, Gemini). Answer streaming via Server-Sent Events, separate extraction model for the pre-search. ### Sales channels and languages Every setting can be made per sales channel, and within a channel per language. A channel with just one language does not show the selector at all. Whatever you do not enter yourself the channel inherits from the default - the inherited text appears as a placeholder, so you see at once where the default still applies. ### Tidier settings The settings are grouped into collapsible areas and start closed. Everything the customer sees in the chat window - name, avatar, greeting, quick start, product cards - sits in an area of its own, separate from role, master prompt and answer behaviour. ### Anti-hallucination The `ProductContextBuilder` passes only actually found catalog matches to the AI. The prompt restricts recommendations to these matches. ### Rate limiting A built-in `RateLimiter` protects against abuse and uncontrolled API costs. Limitable per session/IP. ### Statistics & cleanup Dedicated tables for logs and conversion events. A daily scheduled task `CleanupLogsTask` removes expired entries automatically. Frequently asked ## Frequently asked questions about the AI Product Advisor Advice in the shop, privacy and cost. #### What does an AI product advisor do in an online shop? It answers visitor questions in its own words and recommends only articles from your actual range. Instead of generic information the customer gets concrete products with reasoning for why they fit the question. #### Does the AI recommend products that do not exist? No. Recommendations come exclusively from your catalogue, complemented by maintained cross-selling partners and articles from the same manufacturer. What is not in the shop cannot be recommended. #### What does the AI Product Advisor cost? Buying directly costs 19.99 euros net per month or 203.90 euros net per year. On top come your AI provider costs, which depend on usage. All prices are net and exclude VAT. #### Is customer data sent to the AI provider? Personal details are removed before sending. In addition a consent gate can be placed in front, and the retention period for the logs is configurable. #### Can I measure whether the advisor pays off? Yes. The plugin records which conversations led to an order and reports the revenue. That lets you judge the benefit by numbers rather than by feel. #### Does the advisor use my guide pages too? On request it reads content from your shop pages. How much text is considered per page is up to you; 4,000 to 8,000 characters is the recommendation. Availability ## Through the store or *directly from us*. Two routes, the same feature set - pick whichever suits your setup. Directly from Stone & Water ### Available right now Monthly 19,99 € Best value Yearly 203,90 € 15 % cheaper All prices net, plus VAT. Download the free Plugin Suite and upload it in the admin, no SSH needed. It installs and updates the plugin with one click. You buy the licence directly from us, with an invoice from us and support straight from the developer. [Download Plugin Suite](https://stoneandwater.online/en/plugin-suite.html)[+49 2555 9997342](tel:+4925559997342) Shopware Store ### Available now Listed in the official Shopware Community Store. Installation and updates run through the plugin manager, billing through your Shopware account. Store conditions differ from ours. [View in the Shopware Store](https://store.shopware.com/de/staw302160302814m/ki-produktberater-fuer-shopware.html)