# Loyalty Program for Shopware: Points, Tiers, Rewards > Loyalty program for Shopware 6: customers collect points, climb through customer tiers, pay with points or redeem rewards. With Rule Builder and AI suggestion. Quelle / Source: https://stoneandwater.online/en/loyalty-program.html # Loyalty program for Shopware Points, tiers and rewards that bring customers back. Your customers collect points for orders and many other actions and climb through customer tiers. Every tier is available in the Rule Builder, so you control shipping costs, discounts, payment methods or prices per tier. Points can be redeemed in the cart or exchanged for reward products. [View manual](https://stoneandwater.online/en/manual-loyalty-program.html)[Get it with the Plugin Suite](https://stoneandwater.online/en/plugin-suite.html) Videos ## Loyalty program *on video*. A tour of tiers, campaigns, settings and the customer account, recorded directly in the Shopware admin and in the shop. Loyalty Program & Customer Tiers [Watch the video on its own page](https://stoneandwater.online/en/video-loyalty-program.html) Collecting points ## Points for orders *and much more*. You decide how many points one euro of goods value earns and which actions are rewarded on top. Every action can be switched on and off on its own. Orders ### Points per euro of goods value Freely configurable, from the gross or net amount, with or without shipping costs. The goods value after discounts counts. Actions ### Registration, newsletter, review Fixed points for a new customer account, the confirmed newsletter subscription, approved reviews, the birthday, the first order and a complete profile. Referral ### Refer a friend Customers share their personal link from the customer account. Referrer and new customer receive points as soon as the first order is paid. Safety ### Waiting time against returns Order points are pending at first and are credited after a configurable waiting time, for example after the withdrawal period. On cancellation or return they are removed again. Campaign periods ### Double points in Black Week A factor multiplies the order points for a period, for the whole shop or only for selected categories and products. Extras ### Extra points and promo codes Fixed extra points per piece for single products, for example for clearance. Plus your own codes for trade fairs, flyers or newsletters that customers redeem in the customer account. Customer tiers ## Tiers that reach the *Rule Builder*. Customers move up automatically to the highest tier whose minimum points they have reached. Four starter tiers from Bronze to Platinum are created on installation. Tiers ### As many tiers as you like Every tier has minimum points, a colour, a list of benefits and its own points factor. Name and benefits are maintained per language. Rule Builder ### Benefits without coding The conditions Customer tier and Points in period are available in the Rule Builder. Use them to control shipping costs, discounts, payment methods and prices per tier. Period ### Rolling or unlimited The tier is based on the points of a configurable period, for example the last 12 months. Older points drop out, with 0 nobody moves down. AI ### Let the AI suggest tiers The plugin analyses your orders and suggests thresholds and benefits. Only aggregated figures are sent to the AI, no names or email addresses. Redeeming ## Pay with points or *pick a reward*. Collected points are a balance. You decide how it may be redeemed: as a discount in the cart, as a reward product or both. Paying ### Points as a discount in the cart Customers redeem their balance in the cart and at checkout. Conversion rate, minimum amount and the maximum share of the cart are configurable. Rewards ### Products for points You define reward products with a point price, tier and maximum quantity. In the cart they cost 0 euros, the points are deducted with the order. Tier ### Redeem from a certain tier Paying with points and rewards can be tied to a minimum tier. Customers below it see from which tier it is available. Expiry ### Balance with an expiry date Optionally the balance expires after a configurable number of months. Customers see in their account when points expire within the next 30 days. In the shop ## Visible where *people buy*. Points only motivate when customers see them. The plugin shows them in all important places, every display can be switched off on its own. Products ### Product page, listing and search Below the price customers see how many points the product earns. This also applies to search suggestions and the overlay of the Stone & Water AI product search. Cart ### Progress to the next tier Cart and offcanvas cart show the points of the order and how much is missing to the next tier. Customer account ### Own page with history Tier, progress, balance, rewards, point history, referral link and the field for promo codes on one page. Program page ### Public page with its own address Visitors without an account see tiers, benefits and the ways to collect points, for example at /loyalty-program. With meta title, meta description and an entry in the sitemap. Header ### Star next to the account icon A star in the header leads to the loyalty program, for logged-in customers with a dot in the colour of their tier. Emails ### Mails without the Flow Builder On tier up, tier down and as soon as a reward can be redeemed. You edit the templates in the Shopware email templates. Administration ## Everything under control, *without spreadsheets*. The admin shows at a glance how the program is doing and lets you look up every single customer. Overview ### Key figures and latest bookings Customers with points, credited and pending points, the spread across the tiers and the customers with the most points. Customers ### Book points manually For every customer you see tier, points and the full history. You credit or deduct points with a reason. Start ### Credit retroactively Earlier orders, reviews, newsletter subscriptions and registrations can be rewarded with points afterwards, for everyone or for a single customer. Texts ### All texts editable Every shop text of the program can be changed per language. An empty field restores the default text. Channels ### Per sales channel and language All settings apply everywhere or are overridden per sales channel and language. Fields that are not adjusted inherit the value. Exclusions ### Exclude customer groups and customers Resellers, employees or test accounts collect no points and do not see the program. For visitors who are not logged in it can be hidden completely. FAQ ## Frequently asked questions about the *loyalty program* Rule Builder, returns, AI and starting with existing customers. Do I need the Rule Builder for the program to work? No. Points, tiers, the display in the shop, paying with points and rewards work without the Rule Builder. You only need it when a tier should trigger a benefit such as free shipping or own prices. What happens to the points on cancellation or return? Order points are pending during the waiting time. If the order is cancelled or fully returned, they are deducted again. Redeemed points come back on cancellation or refund. Does redeeming points lower the tier? No. The tier is based on the points collected in the period. Redeemed points are only deducted from the balance. Do existing customers get points as well? Yes, if you want. With Credit retroactively customers receive points for earlier orders, reviews, newsletter subscriptions and the registration. Events that are already booked are not credited twice. Do I need an AI key? Only for the AI suggestions. Without an API key the loyalty program works completely. For the suggestion of tiers and the program page you add your own key from Google Gemini, OpenAI, Anthropic Claude or Mistral. What are the technical requirements? Shopware 6.6 or 6.7. Crediting after the waiting time, balance expiry and the reward mails run hourly via the Shopware scheduled tasks, so the scheduled task runner must be active. Can guests collect points? No. Points are only available for registered customers. Visitors without an account can see how many points they would get with an account and are invited to sign up. Availability ## Through the store or *directly from us*. Two routes, the same feature set - pick whichever suits your setup. Directly through Stone & Water ### Available now Monthly29,99 € Best valueYearly305,90 €15 % cheaper All prices net plus VAT. Download the free Plugin Suite and upload it in the admin, no SSH needed. It installs and updates the plugin with one click. You buy the licence directly from us, with an invoice from us and support straight from the developer. [Download Plugin Suite](https://stoneandwater.online/en/plugin-suite.html)[+49 2555 9997342](tel:+4925559997342) Shopware Store ### In preparation The plugin will be listed in the official Shopware Community Store. Installation and automatic updates then run through the plugin manager in the backend, billing through your Shopware account. We will link it here as soon as it is available.