# Shopware manufacturer and brand pages with their own SEO URL > Manufacturer landing pages for Shopware 6 with their own SEO URL, automatic product listing, filters, an overview page and sitemap.xml entries Quelle / Source: https://stoneandwater.online/en/manufacturer-pages.html # Manufacturer and brand pages for Shopware 6: Manufacturer pages that rank. By default Shopware links the manufacturer logo to the manufacturer's own website - so the visitor leaves your shop. This plugin turns it into a landing page inside your shop: with a speaking SEO URL, an automatic product listing, filters and an entry in the sitemap.xml. [Read the manual](https://stoneandwater.online/en/manual-manufacturer-pages.html)[Get in touch](https://stoneandwater.online/en/contact.html) What the plugin does New ## The logo becomes *a page of its own*. In the Shopware standard the manufacturer logo on the product detail page sends visitors away. That gives up traffic and search visibility. The plugin creates a full page for every manufacturer - with no maintenance, because the listing fills itself from the manufacturer assigned to each product. Own SEO URL ### Speaking addresses Every manufacturer gets its own address following a pattern you define, for example manufacturer/name. URLs are generated automatically and rebuilt when the pattern changes. Fills itself ### No maintenance The listing comes from the manufacturer assigned to each product. New articles appear on their own, discontinued ones disappear - there is no second list to keep in sync. Filters and sorting ### Like a category listing The manufacturer page brings the familiar filters and sorting. Both can be switched off; the aggregations are then not calculated at all, which speeds up page rendering. Overview page ### Every brand at a glance Optionally an overview of all manufacturers appears at /manufacturer, with logo and article count - a good entry point for visitors looking for a brand rather than a category. sitemap.xml ### Found by search engines On request all manufacturer pages go into the sitemap.xml, and only those with visible products. Empty pages stay out and do not dilute indexing. Custom path ### Exceptions per manufacturer If a brand needs a different address than the general pattern, the path can be set on the manufacturer itself - through a dedicated field or straight from the manufacturer list. What it is for ## Brands are *search terms*. A large share of retail searches names a brand. Without a page for it, those visitors go to marketplaces and to the manufacturer's own website instead. Visibility ### One page per brand Instead of a redirect to the outside there is an indexable page with brand name, description and the matching range - exactly what a brand search should find. Visitors stay ### No bounce to the manufacturer The logo now leads into your own range rather than to the manufacturer website. Anyone interested in the brand ends up with your articles instead of the manufacturer's dealer search. Large catalogues ### Order by brand With many suppliers the brand is often the second entry point next to the category. The overview page makes that structure visible without rebuilding it in the category tree. Settings ## All in the *Shopware admin*. No config file, no console. Every setting can differ per sales channel; channels without their own values inherit the general state, clearly marked and reset with one click. URL pattern ### With live preview The address pattern is freely configurable, with quick templates and a preview using a neutral example name. After a change the SEO URLs are rebuilt automatically, and there is a button for it as well. Logo target ### Inside or outside The manufacturer logo on the product detail page leads either to the internal manufacturer page or, as before, to the external website. An additional text link "All articles by ..." can be shown below it. Page contents ### Individually switchable Breadcrumb, logo, headline, description, link to the manufacturer website, article count and filters can each be turned on or off. The headline is either "Products by name" or just the brand name. Description ### Above or below The manufacturer description appears either above or below the listing - above as an intro for readers, below as text for search engines without pushing the products down. Product tiles ### Choose the look Tiles come as standard, reduced without a button, or image only. The image display is configurable too: standard, filling or fully visible. Articles per page ### Own value possible The number of articles per page can be set; the default keeps using the Shopware listing settings. Sorting and filters can be switched off independently. Technical details ## Clean *Shopware integration*. Own route, own template, no core patch. Installed by upload in the admin, without SSH and without a theme build. ### Languages and text fallback If a manufacturer text is empty in the sales channel's language, the plugin falls back to the main language, and failing that to the first language that has content. The page stays filled even when not every language is maintained. ### Dry run before a rebuild Before every rebuild of the addresses, the plugin checks each stored template against its own sales channel, inside Shopware's own SEO environment. If a template produces no valid address, the run stops instead of overwriting existing addresses. ### Compatibility Shopware 6.6 & 6.7 PHP 8.2+ Storefront ### SEO URLs through the standard Addresses are produced by the Shopware SEO URL generator with a dedicated template. The same rules apply as for categories and products: languages, sales channels and redirects after changes are all covered. ### Own container structure The pages bring their own container structure and therefore do not depend on whether a theme overrides `base_main_inner` for full-width CMS pages. Basic styling lives in the template and works without a theme build. ### Sitemap without risk The sitemap block catches errors and writes them to the log instead of letting the whole sitemap.xml fail. Only manufacturers with visible products are included. ### Frugal with filters off When filters and sorting are switched off, the corresponding aggregations are not calculated at all. With large catalogues that saves noticeable rendering time. Frequently asked ## Frequently asked questions about manufacturer pages Brand visibility, maintenance effort and pricing. #### Why do I need dedicated manufacturer pages in Shopware? In the Shopware standard the manufacturer logo leads to the manufacturer website, so the visitor leaves your shop. A dedicated manufacturer page keeps them in the shop and is at the same time an indexable page for brand searches. #### Do I have to maintain the manufacturer pages? No. The listing comes from the manufacturer assigned to each product. New articles appear on their own, discontinued ones disappear. There is no second list to keep current. #### What do the manufacturer pages cost? Buying directly costs 7.99 euros net per month or 81.50 euros net per year. Paying yearly saves 15 percent. All prices are net and exclude VAT. #### Do the pages get speaking addresses? Yes. The pattern is freely configurable, typically manufacturer/name, and addresses are produced through the Shopware SEO URL generator. If a brand needs a different address, the path can be set on the manufacturer itself. #### Do the pages go into the sitemap.xml? On request yes, and only manufacturers with visible products. Empty pages stay out and do not dilute indexing. Availability ## Through the store or *directly from us*. Two routes, the same feature set - pick whichever suits your setup. Directly from Stone & Water ### Available now Monthly 7,99 € Best value Yearly 81,50 € 15 % cheaper All prices net, plus VAT. Download the free Plugin Suite and upload it in the admin, no SSH needed. It installs and updates the plugin with one click. You buy the licence directly from us, with an invoice from us and support straight from the developer. [Download Plugin Suite](https://stoneandwater.online/en/plugin-suite.html)[+49 2555 9997342](tel:+4925559997342) Shopware Store ### In preparation The plugin will be listed in the official Shopware Community Store. Installation and automatic updates then run through the plugin manager in the backend, billing through your Shopware account. We will link it here as soon as it is available. [Image: Stone & Water] Shopware e-commerce agency from Schöppingen, Germany. Consulting, implementation and optimisation - from the first concept to long-term growth. ### Shopware - [Shopware overview](https://stoneandwater.online/en/shopware.html) - [Migration (5 to 6)](https://stoneandwater.online/en/shopware-migration.html) - [SEO optimisation](https://stoneandwater.online/en/shopware-seo.html) - [Performance](https://stoneandwater.online/en/shopware-performance.html) - [Template development](https://stoneandwater.online/en/shopware-template-development.html) - [Plugin development](https://stoneandwater.online/en/shopware-plugin-development.html) - [PIM for Shopware](https://stoneandwater.online/en/pim.html) - [Shopware Plugins](https://stoneandwater.online/en/plugins.html) ### Plugins [Plugin Suite free ](https://stoneandwater.online/en/plugin-suite.html)[All plugins](https://stoneandwater.online/en/plugins.html)[All videos](https://stoneandwater.online/en/videos.html) - [A/B Testing](https://stoneandwater.online/en/ab-testing.html) - [AI Blog & Landing Page](https://stoneandwater.online/en/ai-landingpage.html) - [AI Content Blocks](https://stoneandwater.online/en/ai-content-blocks.html) - [AI Cross-Selling](https://stoneandwater.online/en/ki-cross-selling.html) - [AI Image Badge](https://stoneandwater.online/en/ai-image-badge.html) - [AI Image SEO](https://stoneandwater.online/en/ai-image-seo.html) - [AI Newsletter](https://stoneandwater.online/en/ai-newsletter.html) - [AI Newsletter Agent](https://stoneandwater.online/en/ai-newsletter-agent.html) - [AI Product Advisor](https://stoneandwater.online/en/ki-product-advisor.html) - [AI Product Bundles](https://stoneandwater.online/en/ai-product-bundles.html) - [AI Product Questions](https://stoneandwater.online/en/ki-product-questions.html) - [AI Product Search](https://stoneandwater.online/en/ki-product-search.html) - [AI Product Videos](https://stoneandwater.online/en/ai-product-videos.html) - [AI Translation Manager](https://stoneandwater.online/en/ai-translation-manager.html) - [Category Levels](https://stoneandwater.online/en/category-levels.html) - [CLP Information](https://stoneandwater.online/en/clp-information.html) - [Cross-selling at checkout](https://stoneandwater.online/en/checkout-cross-selling.html) - [Crypto Payment](https://stoneandwater.online/en/crypto-payment.html) - [Customer Reviews](https://stoneandwater.online/en/customer-reviews.html) - [Database Cleanup & Optimizer](https://stoneandwater.online/en/db-cleaner.html) - [Lite YouTube](https://stoneandwater.online/en/lite-youtube.html) - [Live Viewer & Sales Counter](https://stoneandwater.online/en/live-viewer.html) - [Manufacturer Pages](https://stoneandwater.online/en/manufacturer-pages.html) - [Page Speed Optimization](https://stoneandwater.online/en/page-speed.html) - [Payment information on PDF documents](https://stoneandwater.online/en/payment-info-pdf.html) - [Plugin Update Manager](https://stoneandwater.online/en/update-manager.html) - [Read More - Description](https://stoneandwater.online/en/read-more.html) - [robots.txt Manager](https://stoneandwater.online/en/robots-txt.html) - [Shipping Calculator](https://stoneandwater.online/en/shipping-calculator.html) - [Shopping Like Dating](https://stoneandwater.online/en/shopping-like-dating.html) - [Variant preselection](https://stoneandwater.online/en/variant-preselection.html) More plugins [ALBIS Leasing](https://stoneandwater.online/en/albis-leasing.html)[Cache Warmer](https://stoneandwater.online/en/cache-warmer.html)[Shopware CDN](https://stoneandwater.online/en/shopware-cdn.html) ### Company - [Contact](https://stoneandwater.online/en/contact.html) - [Legal notice](https://stoneandwater.online/en/legal-notice.html) - [Privacy](https://stoneandwater.online/en/privacy.html) - Cookie settings © 2026 Stone & Water · Dominic Steiner Hosted on [Creoline](https://www.creoline.com/ref/tYq4UkumEqLtMCi3PpwEJo9JspG66udf) [LinkedIn](https://www.linkedin.com/company/18043592/) · [Xing](https://www.xing.com/pages/stone-water) · [Facebook](https://www.facebook.com/stoneandwateragency/)