# Shopware SEO Agency - Technical SEO · Stone & Water

> Shopware SEO agency: technical SEO, Core Web Vitals, structured data, content optimisation and visibility in AI search.

Quelle / Source: https://stoneandwater.online/en/shopware-seo.html

# Shopware SEO - visible in Google and in AI answers.

Technical SEO, Core Web Vitals, Schema.org markup and AI-optimised content - all from one source.

What we check

## Six areas - *technically clean*.

Before working on content, the technical base must be solid. Otherwise Google hits dead ends and no optimisation takes effect.

Technical SEO

### Crawl, sitemap, robots

Clean XML sitemaps, correct robots.txt, hreflang for multilingual shops, canonical tags without duplicate-content traps.

Core Web Vitals

### LCP, INP, CLS optimised

Performance is a ranking factor. We push Largest Contentful Paint, Interaction-to-Next-Paint and Cumulative Layout Shift into the green zone.

Structured data

### Schema.org markup

Product, breadcrumb, review and FAQ schema on every page - a prerequisite for rich snippets and AI search visibility.

Meta data

### Title, description, OG tags

Cleanly structured titles and descriptions per sales channel and language - automatable via our PIM plugin.

URL structure

### Speaking, category-based

Clear URL hierarchy with categories as path segments. When rebuilding old URLs we set clean 301 redirects - no rankings get lost.

Indexing

### Index control per sales channel

Only index what should be found. Facets, search results, filter combinations get `noindex` - Google does not waste crawl budget on noise.

How we proceed

## Six steps - from audit to *ongoing optimisation*.

SEO is not a one-off project. We start with an audit, ship quick wins, then accompany you continuously.

- 01
**SEO audit** Complete analysis of your shop: Screaming Frog crawl, Search Console review, performance measurement. You get a 20-page report with priorities.

- 02
**Quick wins** The most important 5-10 issues that move ranking-relevant levers within days - title tags, performance bottlenecks, indexing noise.

- 03
**Content optimisation** Rework existing category and product pages - better copy, clear H1, FAQ sections, internal linking. Maintainable via our PIM plugin.

- 04
**Structured data** Schema.org markup for Product, Breadcrumb, Review, FAQ, Organization. Rich snippets in Google, visibility in ChatGPT/Perplexity responses.

- 05
**Performance fix** Cache Warmer, CDN, image optimisation, critical CSS, lazy loading - implemented directly with our own plugins.

- 06
**Reporting** Monthly ranking tracking, Search Console review, clear KPIs. We talk about visibility, not vanity metrics.

GEO, not just SEO

## Generative Engine Optimisation - *the new requirement*.

Search is not disappearing - it is shifting. We build content for classic search engines *and* AI models.

AI search is reshaping SEO fundamentally

### ChatGPT, Claude and Perplexity answer search queries directly. If you are not cited there, you lose traffic.

Classic SEO levers (titles, backlinks) remain relevant, but structured data and clear, fact-based copy become more important. We build content that ranks in Google *and* gets cited by AI models.

Rich snippets

### More prominent in Google results

Product prices, ratings, FAQs straight in the search results. Higher click-through rate, more traffic at the same ranking.

LLM citations

### Source in ChatGPT answers

Clean fact structure, semantic HTML, Schema.org. AI search engines find, parse and cite your content.

Voice search

### Answer-oriented content

Answer questions clearly, maintain FAQ sections, cover "people also ask" topics. Works for voice search and AI.

Service models

## Three *ways to work together*.

From one-off audit to ongoing optimisation - we give you an honest effort estimate before kickoff, based on the actual state of your shop.

SEO audit

### One-time deep scan

Complete analysis of your shop with action plan and prioritisation. Result: a concrete task list you can implement yourself or hand to another agency.

Quick-win sprint

### Compact optimisation sprint

The most important immediate measures implemented - title optimisation, performance levers, schema markup, critical redirects. Often visible impact within days.

Ongoing care

### Monthly retainer model

Continuous SEO maintenance: content optimisation, reporting, new measures derived from Search Console data. Scales with your needs.

**Request SEO audit** Send us your shop URL - we run a quick check and tell you honestly which levers will realistically move the needle.
[Get in touch](https://stoneandwater.online/en/contact.html)