# A/B testing in Shopware 6: test shopping experiences (video) > Test instead of guessing: video (1:42 min) on A/B Testing for Shopware 6. Layouts as variants, sample size, confidence, conversion and revenue per visitor. Quelle / Source: https://stoneandwater.online/en/video-ab-testing.html # A/B testing - the video Test instead of guessing. The video shows how to set up an experiment with shopping experience layouts in Shopware and when a result really counts. [To the product page](https://stoneandwater.online/en/ab-testing.html)[To the manual](https://stoneandwater.online/en/manual-ab-testing.html) Walkthrough ## What the video *shows*. - A new experiment takes a few steps. Whole shopping experience layouts are tested, variant B gets a different layout. - As many variants as you like are possible, each with its own traffic share. - A result only counts once sample size and confidence level are reached. Before launch the plugin estimates whether your traffic is enough and calculates the sample size per variant. - Bots are not counted, assignment runs server-side without flicker. - It measures conversion and revenue per visitor, not just clicks. At a glance ## The essentials *in brief*. ### Layouts as variants in the test ### Traffic share per variant, freely set ### Sample size calculated before launch ### Revenue per visitor, not just clicks FAQ ## Questions *about the video*. #### What exactly is tested? Whole shopping experience layouts. Every variant gets its own layout and its own traffic share. #### When is a result meaningful? Only once sample size and confidence level are reached. Before launch the plugin calculates how much traffic each variant needs. #### Does the page flicker when a variant is shown? No. Assignment runs server-side without flicker, and bots are not counted. Read on ## Related *pages*. Plugin ### [A/B Testing](https://stoneandwater.online/en/ab-testing.html) [To the product page](https://stoneandwater.online/en/ab-testing.html) Manual ### [A/B Testing](https://stoneandwater.online/en/manual-ab-testing.html) [To the manual](https://stoneandwater.online/en/manual-ab-testing.html) More videos ## More *on video*. [ [Image: AI search in the shop - AI Product Search video] 2:17 ](https://stoneandwater.online/en/video-ai-search-in-the-shop.html) AI Product Search ### [AI search in the shop](https://stoneandwater.online/en/video-ai-search-in-the-shop.html) Customers search the way they talk. [ [Image: AI search in the admin - AI Product Search video] 2:14 ](https://stoneandwater.online/en/video-ai-search-in-the-admin.html) AI Product Search ### [AI search in the admin](https://stoneandwater.online/en/video-ai-search-in-the-admin.html) Know what customers search for. [ [Image: AI product advisor in the shop - the video] 1:24 ](https://stoneandwater.online/en/video-ai-product-advisor.html) AI Product Advisor ### [AI product advisor in the shop](https://stoneandwater.online/en/video-ai-product-advisor.html) Advice like in a specialist store. [ [Image: Setting up the AI product advisor - the video] 1:42 ](https://stoneandwater.online/en/video-setting-up-the-ai-product-advisor.html) AI Product Advisor ### [Setting up the AI product advisor](https://stoneandwater.online/en/video-setting-up-the-ai-product-advisor.html) An advisor that fits your shop. [ [Image: AI cross-selling - the video] 2:02 ](https://stoneandwater.online/en/video-ai-cross-selling.html) AI Cross-Selling ### [AI cross-selling](https://stoneandwater.online/en/video-ai-cross-selling.html) Cross-selling that maintains itself. [ [Image: Checkout cross-selling - the video] 1:33 ](https://stoneandwater.online/en/video-checkout-cross-selling.html) Checkout Cross-Selling ### [Cross-selling in checkout](https://stoneandwater.online/en/video-checkout-cross-selling.html) Add-on sales where the cart is open. [ [Image: AI blog & landing page builder - the video] 2:37 ](https://stoneandwater.online/en/video-ai-blog-and-landing-pages.html) AI Blog & Landing Page Builder ### [AI blog & landing page builder](https://stoneandwater.online/en/video-ai-blog-and-landing-pages.html) Landing pages in minutes, not days. [ [Image: AI newsletter - the video] 1:51 ](https://stoneandwater.online/en/video-ai-newsletter.html) AI Newsletter ### [AI newsletter](https://stoneandwater.online/en/video-ai-newsletter.html) Newsletters right inside Shopware. [ [Image: AI product questions - the video] 2:12 ](https://stoneandwater.online/en/video-ai-product-questions.html) AI Product Questions ### [AI product questions](https://stoneandwater.online/en/video-ai-product-questions.html) Answers before anyone asks. [ [Image: AI product bundles - the video] 2:15 ](https://stoneandwater.online/en/video-ai-product-bundles.html) AI Product Bundles ### [AI product bundles](https://stoneandwater.online/en/video-ai-product-bundles.html) Sell more with bundles. [ [Image: AI content blocks - the video] 1:57 ](https://stoneandwater.online/en/video-ai-content-blocks.html) AI Content Blocks ### [AI additional content](https://stoneandwater.online/en/video-ai-content-blocks.html) New shop content, no theme changes. [ [Image: AI product videos - the video] 3:20 ](https://stoneandwater.online/en/video-ai-product-videos.html) AI Product Videos ### [AI product videos](https://stoneandwater.online/en/video-ai-product-videos.html) One product image becomes a short video. [All videos](https://stoneandwater.online/en/videos.html)