The AI sees the image
What gets described is what is actually visible, not just the file name. The image is scaled down to an adjustable edge length first, 768 pixels by default.
Every image properly described.
The AI looks at the images in your media library and writes alt text and image title, in every shop language and with product name, brand and variant from the shop. For better rankings in Google image search and an accessible shop, without maintaining every image by hand.
Insights
AI Image SEO in pictures.
The interface as it appears in the Shopware administration.
What the plugin does
Images that get found.
Missing or meaningless alt texts cost visibility in image search and make the shop hard to use with screen readers. AI Image SEO closes that gap for the whole media library, without opening every image one by one.
Product, brand, variant
Besides the image, the AI receives product name, manufacturer, category, variant options such as colour or size and a readable file name. That keeps spelling and naming right.
All languages in one call
Alt text and image title are created for every shop language with a single AI call per image. The instruction to the AI can be extended per language, for example with technical terms.
Products to payment logos
Products, categories, manufacturers, shopping experiences, payment and shipping and other images. Logos of payment and shipping methods get their name as alt text.
New images in the background
Newly uploaded images are queued and described after a waiting time, also after imports. If you like, the plugin waits until an image is assigned to a product.
Never an empty alt
If an alt text is still missing, the plugin sets a sensible fallback in the shop from product name and variant. Purely decorative images deliberately get an empty alt.
Full control
You decide what gets written.
The AI suggests, you approve. Texts maintained by hand stay untouched, and every change can be rolled back.
Suggestions in the image list
In approval mode every suggestion appears right in the image list. Accept, adjust or discard per row, for a selection or for the whole filter.
Manual texts stay
The plugin recognises texts that were maintained or adjusted by hand and does not overwrite them. Bulk runs and the automation only fill missing texts by default.
Rewind at any time
Every change to alt texts, titles, file names and the decorative flag is stored, grouped per run. Roll back a run, a single change or everything from a point in time.
Master prompt and tone
One base instruction for all images, plus tone, lengths for alt text and title, shop terms the AI may use and forbidden terms it never uses.
Own texts per channel
For selected sales channels the AI also creates own alt texts and titles with their own instruction, for example for a second brand. In that channel's shop they replace the normal text.
Mark decorative images
Purely decorative images without content are marked as decorative. They are not described, get an empty alt in the shop and are skipped by screen readers.
File names and bulk editing
SEO right down to the file name.
Besides the texts, the plugin also takes care of file names and of changes across many images.
Speaking names with 301
IMG_4711.jpg becomes a name from product data or the alt text, lower case, with hyphens and without umlauts. The old image URL and the old thumbnails are redirected with 301.
Rename by pattern
File names from placeholders such as product, manufacturer, variant, product number, category or alt text, without AI and without cost. Taken names automatically get -2, -3 and so on.
Change terms in one go
A term is replaced in alt texts, titles, open suggestions, channel texts and optionally in file names, with a preview and reversible in the history.
As a background job
Large bulk runs run as a background job with saved progress. You may close the window, and with an active Shopware worker the job continues even with the admin closed.
Technology
Clean Shopware integration.
No theme changes, no external platform between shop and AI.
Compatibility
Shopware 6.6 and 6.7, installation by upload in the admin without SSH. Output in the shop runs through Shopware's central image output.
Free choice of AI
OpenAI, Anthropic, Google Gemini or Mistral with your own API key. Only models with image input can be selected, and the connection test checks whether the model recognises images.
Costs under control
A daily limit for analysed images, 500 by default. Identical images are analysed only once and their texts are reused.
Robust with large catalogues
Own image index for fast lists, a lock per image against double processing, waiting on provider rate limits and protection against very large image files.
SVG and special formats
SVG files are converted to PNG with Imagick if the server supports it. Otherwise the image gets the status Not supported instead of an error.
FAQ
Frequently asked questions about AI Image SEO
Alt texts, control and purchase in brief.
Why do alt texts matter for a Shopware shop?
Search engines read images through their alt text. A descriptive alt text improves the chances in Google image search and makes the shop usable with screen readers. Without one, Shopware often outputs an empty or meaningless alt.
Does the plugin overwrite my existing alt texts?
No. The plugin recognises texts that were maintained or adjusted by hand and leaves them as they are. Bulk runs and the automation only fill missing texts by default. Rewriting everything has to be switched on explicitly.
Which AI providers are supported?
OpenAI, Anthropic, Google Gemini and Mistral, each with your own API key. The provider bills the AI costs directly to you. A daily limit and reuse for identical images keep them in check.
Does it work in several languages?
Yes. Alt text and image title are created for every shop language with a single AI call per image. The instruction to the AI can be extended per language, and own texts are possible for individual sales channels.
Can the plugin also change file names?
Yes, once you switch it on. File names are created from product data, the alt text or a pattern. The old image URL and the old thumbnails are redirected to the new ones with 301, and every rename can be undone in the history.
How much does AI Image SEO cost?
Buying directly costs 19.90 euros net per month or 199.99 euros net per year. Paying yearly saves you around 16 percent. All prices are plus VAT, the costs of the AI provider come on top.
Availability
Through the store or directly from us.
Two routes, the same feature set - pick whichever suits your setup.
Available now
Monthly19,90 €
Best valueYearly199,99 €16 % cheaper
All prices net, plus VAT.
You buy the licence directly from us and receive an invoice from us. Installation by upload in the admin without SSH, updates through our licence platform, support straight from the developer.
In preparation
The plugin will be listed in the official Shopware Community Store. Installation and automatic updates then run through the plugin manager in the backend, billing through your Shopware account. We will link it here as soon as it is available.