Four providers
Have subject lines and copy drafted by AI - with OpenAI, Anthropic, Google Gemini or an OpenAI-compatible provider like Mistral. Your own API key, your own model.
AI Newsletter.
Send HTML newsletters straight from Shopware - with AI writing support, precise recipient targeting, open and click tracking, and automated sending via cron.
What the plugin does
Newsletters, without a third-party tool.
No Mailchimp, no CleverReach, no data exports: sending runs entirely inside Shopware, on your own customer data, with your own AI account. Privacy-friendly, because the data never leaves your shop.
Insert products & categories
Build the newsletter as HTML and pull in individual products or whole categories from the catalog - image, name and price come from Shopware.
Precise selection
Filter customers or newsletter subscribers by sales channel, customer group, country, ordering behaviour and more - with a live recipient count before you send.
Opens & clicks
Opens via a tracking pixel, clicks via link rewriting - including per-link statistics. You see what resonates.
Sending via cron
A scheduled task and a console command send the newsletter on a timer in the background - no open backend required.
Salutation & name
Salutation, first and last name are inserted per recipient. Every mail feels personal, not like a mass blast.
Pin-point targeting
You decide who gets the newsletter.
Instead of blasting everyone, you filter the audience straight from Shopware data. The matching recipient count is calculated live before you send.
Compatibility
Choose the source
Send to registered customers or to your Shopware newsletter subscribers - depending on the campaign.
Group & country
Narrow down by sales channel, customer group and country - for example only B2B customers from Germany.
Ordering behaviour
Filter by registration period, last order date, minimum order value or “has ordered / never ordered”.
Opt-in only
Optionally address only recipients with an active newsletter consent.
Live count
The exact recipient count is shown before sending - no surprises.
AI helps you write
Copy ideas from artificial intelligence.
AI is a tool, not a requirement: write every word yourself or have subject lines and paragraphs suggested. Access runs through your own AI account.
OpenAI, Anthropic, Gemini, Mistral
Pick the provider in the admin, store your API key and model. OpenAI-compatible providers can be added via a custom base URL.
Cost & data stay yours
Your own AI access is used. You keep control over cost, model choice and data flow.
One click
“Test connection” verifies provider, key and model instantly - before the first newsletter goes out.
Cleanly measured
Opens, clicks, unsubscribes.
Every send is traceable - and every mail can be unsubscribed from cleanly, as competition law requires.
Open tracking
A small tracking pixel records whether and when a mail was opened - anonymously at send level.
Click tracking
Links in the newsletter are rewritten and counted per target. You see which products and buttons pull.
Unsubscribe
Every newsletter carries an unsubscribe link and a List-Unsubscribe header - recipients can opt out with one click.
View in browser
A web view renders the newsletter correctly even outside the inbox.
Technical details
Cleanly integrated into Shopware.
Sending uses the Shopware mailer, dedicated data models for mails and recipients, and a scheduled task following Shopware conventions.
Compatibility
Scheduled task
A scheduled task (minimum five-minute interval) plus a console command send in the background - ideal for cron jobs.
Rate limiting
Sending is capped at mails per minute and runs in batches - protecting mail servers and reputation.
Own data models
Newsletters and recipients live in their own tables, cleanly separated from the rest of the shop.
Sender configurable
Sender address and name are resolved per newsletter - matching the sales channel.
Availability
Available through Stone & Water.
The AI Newsletter is delivered as a licensed plugin directly by us - including setup and ongoing updates.
Available through Stone & Water
Delivered under licence and set up for you.
The AI Newsletter is a licensed plugin from the Stone & Water plugin suite. We provide the package, install it on request and connect it to your shop - including configuration and fine-tuning.
ZIP & setup
You receive the plugin directly from us and install it in the backend under Extensions. On request we handle installation and integration end to end.
We set it up
We install the plugin, add your AI access and set up the first send together with you.
Questions first?
Not sure whether the plugin fits your shop? We give you an honest, no-obligation assessment.
Newsletters straight from Shopware?
Without a third-party tool.
HTML newsletters with AI writing help, precise recipient targeting and full tracking - entirely inside Shopware, on your own data.