Crawl, sitemap, robots
Clean XML sitemaps, correct robots.txt, hreflang for multilingual shops, canonical tags without duplicate-content traps.
Shopware SEO — visible in Google and in AI answers.
Technical SEO, Core Web Vitals, Schema.org markup and AI-optimised content — all from one source.
What we check
Six areas — technically clean.
Before working on content, the technical base must be solid. Otherwise Google hits dead ends and no optimisation takes effect.
LCP, INP, CLS optimised
Performance is a ranking factor. We push Largest Contentful Paint, Interaction-to-Next-Paint and Cumulative Layout Shift into the green zone.
Schema.org markup
Product, breadcrumb, review and FAQ schema on every page — a prerequisite for rich snippets and AI search visibility.
Title, description, OG tags
Cleanly structured titles and descriptions per sales channel and language — automatable via our PIM plugin.
Speaking, category-based
Clear URL hierarchy with categories as path segments. When rebuilding old URLs we set clean 301 redirects — no rankings get lost.
Index control per sales channel
Only index what should be found. Facets, search results, filter combinations get noindex — Google does not waste crawl budget on noise.
How we proceed
Six steps — from audit to ongoing optimisation.
SEO is not a one-off project. We start with an audit, ship quick wins, then accompany you continuously.
- SEO auditComplete analysis of your shop: Screaming Frog crawl, Search Console review, performance measurement. You get a 20-page report with priorities.
- Quick winsThe most important 5-10 issues that move ranking-relevant levers within days — title tags, performance bottlenecks, indexing noise.
- Content optimisationRework existing category and product pages — better copy, clear H1, FAQ sections, internal linking. Maintainable via our PIM plugin.
- Structured dataSchema.org markup for Product, Breadcrumb, Review, FAQ, Organization. Rich snippets in Google, visibility in ChatGPT/Perplexity responses.
- Performance fixCache Warmer, CDN, image optimisation, critical CSS, lazy loading — implemented directly with our own plugins.
- ReportingMonthly ranking tracking, Search Console review, clear KPIs. We talk about visibility, not vanity metrics.
GEO, not just SEO
Generative Engine Optimisation — the new requirement.
Search is not disappearing — it is shifting. We build content for classic search engines and AI models.
AI search is reshaping SEO fundamentally
ChatGPT, Claude and Perplexity answer search queries directly. If you are not cited there, you lose traffic.
Classic SEO levers (titles, backlinks) remain relevant, but structured data and clear, fact-based copy become more important. We build content that ranks in Google and gets cited by AI models.
More prominent in Google results
Product prices, ratings, FAQs straight in the search results. Higher click-through rate, more traffic at the same ranking.
Source in ChatGPT answers
Clean fact structure, semantic HTML, Schema.org. AI search engines find, parse and cite your content.
Answer-oriented content
Answer questions clearly, maintain FAQ sections, cover "people also ask" topics. Works for voice search and AI.
Service models
Three ways to work together.
From one-off audit to ongoing optimisation — we give you an honest effort estimate before kickoff, based on the actual state of your shop.
One-time deep scan
Complete analysis of your shop with action plan and prioritisation. Result: a concrete task list you can implement yourself or hand to another agency.
Compact optimisation sprint
The most important immediate measures implemented — title optimisation, performance levers, schema markup, critical redirects. Often visible impact within days.
Monthly retainer model
Continuous SEO maintenance: content optimisation, reporting, new measures derived from Search Console data. Scales with your needs.
Request SEO auditSend us your shop URL — we run a quick check and tell you honestly which levers will realistically move the needle.
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