From the API key to the finished video in your shop: set up providers, use templates and storyboards, keep costs under control and know what to do when a job gets stuck.
Shopware 6.6 or 6.7 with Storefront, PHP 8.2 or newer. For the videos you need your own API key with at least one video provider: Google (Veo via the Gemini API), Runway, fal.ai or Higgsfield. Billing runs directly with the provider.
Recommended but not required: ffmpeg on the server. It enables poster images from the video, smaller video files, the hover video for the listing, background music and the social version. Storyboards can be stitched via fal.ai without ffmpeg.
Background processing:videos are collected through the Shopware message queue. To keep jobs running without an open admin, scheduled-task:run and messenger:consume should run as cron jobs or services. For long videos and storyboards, 512M memory and 300 seconds runtime are sensible.
Installation
Upload the ZIP in the admin under Extensions, install, activate. Then enter the licence key in the module. You reach the AI Product Videos module through the Plugin Suite and the main menu. It has three tabs: Overview, Videos and Settings. On the product there is also an AI Video tab.
Setting up AI providers
Under Settings, section AI video provider, choose the provider, enter the API key and pick the model. Each provider has direct links to the account, the key and the price list. Test connection checks the key without causing costs.
Google Veo - Veo 3.1 Lite (recommended), Veo 3.1 Fast and Veo 3.1, in 720p and 1080p
Runway - Gen-4.5 (recommended) and Gen-4 Turbo
fal.ai - platform with Kling 3.0, Seedance, Veo 3.1, Wan 3.0, MiniMax and Grok Imagine Video
Higgsfield - Kling, Seedance, Wan and MiniMax; the key is entered as ID:SECRET
You can store keys for several providers. The generator then offers every model with a key, each with its price for the chosen length and resolution.
Your first video in five steps
In the overview click Create new video and search for the product (name or product number, variants included)
Choose the start image, cut-out images on a calm background work best
Choose a template such as 360° turntable and optionally add a description
Check model, length, format and resolution, the estimated cost is shown below
Click Create video
The video is created in the background, usually within one to five minutes. You can leave the page. Finished videos are stored in the media library in the folder KI Videos and wait for you under Awaiting approval. The generator saves unfinished settings automatically, they appear in the overview under In progress.
Product fidelity:the AI can alter details such as logos or lettering. Check every video before you approve it.
Templates and own templates
Six fixed templates define the motion:
360° turntable - the product rotates in front of a neutral background
Slow zoom - calm camera move towards the product
Camera orbit - the camera moves halfway around the product
Floating - the product floats and turns slowly
Lifestyle scene - the product in a fitting setting
Own description - you describe the scene yourself
Under Settings, Own templates, you save named prompts, for example for a fixed studio look. They appear in the generator and in bulk generation next to the fixed templates. The prompt of an own template fully replaces the motion of the fixed templates.
With an optional end image the video runs from the start image to the end image, ideal for a change from front to back. With Veo the length is set to 8 seconds. Create for all variants gives every variant its own video from its main image.
Prompt from the text AI
If a text AI is set up under Settings (OpenAI, Anthropic Claude, Google Gemini or Mistral), a click on Write prompt from product data creates a fitting instruction from name, description, manufacturer and properties. With Send product images it sees small previews and matches the prompt to the start image.
German texts are translated into English automatically before sending, which the video models understand best. With Google Gemini the text AI key field can stay empty, the Veo key is used then.
Scene image by image AI
Cut-out product images often look sterile as a video. Under Scene image by image AI an image AI first places the product in a real setting, for example on a terrace. You describe the setting yourself or let the text AI suggest one.
If you like the result, take it over with Use as start image. With the setting Save as product image it is also added to the product. The image AI uses the Google Gemini, fal.ai or Runway key stored under AI video provider.
Storyboard with several scenes
In Storyboard mode one video is made of several scenes. Optionally give an idea and let the AI write the storyboard, or create the scenes by hand. Each scene is generated as its own clip and then stitched into one video.
Images per scene: click images in the desired order. If you pick as many images as scenes, each scene gets its image, otherwise the AI chooses among the marked images.
Regenerate one scene: via Edit scenes you regenerate just one scene. While it runs, the previous video stays in the shop, then everything is stitched again.
Without ffmpeg: scenes are stitched via fal.ai, which needs a fal.ai key. If that is switched off, separate videos are created.
Test cheaply, final version
Create a video with an inexpensive model first. If you like it, choose Create final version on the finished video: same job, same images, same format and same music, just with a higher-quality model. That way you only pay for the expensive version when the video really works.
Music and social version
Background music comes from your media library. Upload royalty-free tracks as MP3, for example from Pixabay Music or the YouTube Audio Library, and check the licence. The music is laid under the video with a short fade in and out and replaces the original sound, the volume is adjustable.
The social version turns a finished video into a portrait version in 1080 x 1920 for Reels, TikTok and Shorts. The video sits in the middle on a blurred background made from itself, optionally with the product name on top. It is created with ffmpeg on your server, without AI costs.
Bulk generation
Under Videos, Bulk generation, select products by category (including subcategories), a dynamic product group or your own selection. Decide whether main products, variants or both are included and whether only products without a video are considered.
Calculate preview shows how many videos will be created, what they will likely cost and which products are skipped, for example without an image. Monthly limit and budget cap the selection. With Write prompt per product with text AI every video gets its own prompt. The jobs run one after another in the background, even if you close the page.
Automation for new products
With automation switched on, every newly created main product with an image automatically gets a video. Each product is handled once, for the existing catalogue you use bulk generation. Model, template and a daily cap are set separately. Ideally choose an inexpensive model and create good videos as a final version later. Monthly limit, budget and approval apply as configured.
Approval and management
With Approval before publishing switched on, every finished video waits for you. You can approve, reject, regenerate, download or delete it, optionally together with the file in the media library. With Show automatically after approval an approved video immediately replaces the product's previous video.
The list under Videos can be filtered by status and exported as CSV. Possible states: Queued, Generating, Awaiting approval, Approved, On the product page, Rejected and Failed. With Several videos per product more than one video can be active, and you change the order with Move forward and Move back.
Where the video appears
As its own tab - right after the description or as the last tab, title translatable per language
Via CSS selector - anywhere on the product page, for example before or after .product-detail-buy, at the start or end inside the element, or as a replacement
In the image gallery - as the first or last slide next to the product images
In the listing - the video plays in the product box while the mouse rests on it. It only loads then, on touch devices the image stays.
Shopping experiences - the AI product video element shows the video of a chosen product or, in the product page layout, that of the current product
Autoplay, loop, controls and a maximum width are set per sales channel. Videos start muted in the shop. Variants without their own video can show the main product's video.
Video SEO
With Structured data the video appears as a VideoObject in the JSON-LD of the product page. The plugin also provides a video sitemap with all active videos. The addresses are ready to copy in the settings, submit them in Google Search Console under Sitemaps.
Poster images are created from the first video frame and delivered as WebP. Videos load lazily with a fixed size, so there are no layout shifts.
AI labelling
A subtle note in the top left of the video marks it as AI-generated. That creates transparency and meets labelling duties for AI content. You change the text in the settings or per language via the snippet stawKiVideo.aiNotice.
Costs and limits
Costs depend on model, length and resolution and are charged per second. An example: according to its price list Veo 3.1 Lite costs 0.05 US dollars per second in 720p, so a 6 second video costs about 0.30 US dollars. Before every job the generator shows the estimate, the overview shows this month's and total costs.
Videos per month - cap on new videos per calendar month, default 50
Monthly budget in USD - new videos no longer start if the estimate would exceed the budget
Count aborted runs - failed jobs that had already started at the provider count too
Parallel jobs - how many videos may run at the provider at once, default 3
Sound - only generated and paid for when switched on
Note:prices in the plugin are estimates based on the providers' list prices. The provider's billing is binding.
System check
The system check in the settings shows at a glance whether everything is ready: ffmpeg and its features (H.264, text overlay, WebP, font), the scheduled task, the background queue, memory, runtime, temporary folder, PHP extensions and all API keys. Test all keys checks every access at once.
If ffmpeg is not found, for example without root access, upload a ready-made ffmpeg binary to your web space, make it executable and enter the full path under Path to ffmpeg.
Troubleshooting
Video stays at Generating - background processing is not running. Without a worker, videos only progress while the admin is open. Set up cron jobs for scheduled-task:run and messenger:consume.
No API key stored - the key for the chosen provider is missing, enter it under AI video provider.
Monthly limit or budget reached - adjust it in the settings or wait for next month.
The provider did not deliver in time - raise Abort after minutes or regenerate the video. On overload the job restarts automatically up to twice.
Image could not be read - switch on Prepare images. It converts WebP and AVIF to JPEG and adjusts images that are too small or too large.
Product is cut off - switch on Pad to target format or choose the format Automatic (like image).
Video finished but not saved - choose Fetch again on the video, it costs nothing extra.
Scene failed - regenerate just that scene via Edit scenes, the finished scenes are kept.
Support
Questions and requests straight to us - support comes from the developer, not from a queue. You can also request a feature through the Plugin Suite in the admin.
All settings
Every plugin setting with its default and an explanation, in the same order as in the administration. Based on version 1.0.41.
Sales channel
Defines which sales channel the settings apply to. Without a selection they are the default for all, single fields can be overridden per channel.
Sales channelDefault: All sales channels
Fields with the chain symbol inherit from the default. A click sets an own value for the channel.
General
Switches the display of videos in the shop on or off. Videos already created are kept.
Show videos in the shopDefault: On
Shows approved videos on the product page. When off, the generator in the admin stays usable.
AI video provider
Provider, API key and model for video generation.
ProviderDefault: Google Veo
Google Veo via the Gemini API, Runway, fal.ai or Higgsfield.
API keyDefault: empty
The key from your provider account. It is only used on the server.
ModelDefault: Veo 3.1 Lite (Runway Gen-4.5, fal.ai and Higgsfield Kling 3.0 Standard)
The recommended model offers the best balance of quality and price. A custom model ID is possible.
Test connectionDefault: -
Checks the key without causing costs and shows the credit with some providers.
Video generation
Defaults for new videos, approval and limits for costs and parallel jobs.
Default templateDefault: 360° turntable
This template is preselected in the generator.
Default lengthDefault: 6 seconds
Rounded to the lengths the model supports.
Default formatDefault: 16:9
Landscape fits most tabs, portrait suits mobile and social networks.
Default resolutionDefault: 720p
Higher resolution costs more with some models.
Generate soundDefault: Off
Some models create matching sounds. Videos start muted in the shop, sound raises the price with some providers.
Style for all videosDefault: empty
Appended to every instruction, such as light, background or mood. Most reliable in English.
Outputs the video as a VideoObject in the JSON-LD of the product page.
Video sitemapDefault: On
Provides a video sitemap with all active videos. The addresses to submit are shown below.
Notification
Sends a short email as soon as videos are finished or fail. Several videos are combined.
Email addressDefault: empty
Recipient of the notification. Leave empty to send no emails.
Report failures tooDefault: On
Includes failed videos with their reason in the email.
Text AI for prompts
Optional: a text AI writes prompts and storyboards from the product data.
ProviderDefault: Google Gemini
OpenAI, Anthropic Claude, Google Gemini or Mistral.
API keyDefault: empty
With Google Gemini the field can stay empty, the Google Veo key is used then.
ModelDefault: Gemini 3.8 Flash
A fast, inexpensive model is enough for short prompts.
Send product imagesDefault: On
The text AI sees small previews. Prompts then match the start image, and in the storyboard it picks the image per scene.
Image AI for scene images
Places a product image in a real setting, the video then starts from that photo.
ProviderDefault: Google Gemini
Google Gemini, fal.ai or Runway. The key under AI video provider is used.
ModelDefault: Nano Banana 2.1
The recommended models keep the product most faithful.
Save as product imageDefault: On
Accepted scene images are also stored as an image on the product.
Own templates
Named prompts that appear in the generator and in bulk generation.
TemplatesDefault: none
Name and prompt per template. The prompt fully replaces the motion of the fixed templates.
Automation for new products
Automatically creates a video for newly created main products with an image.
Automation activeDefault: Off
Applies to products created after switching it on, not to the existing catalogue.
AI modelDefault: Default from AI video provider
Ideally an inexpensive model, then create good videos as a final version.
TemplateDefault: 360° turntable
Motion type of the automatically created videos.
At most per dayDefault: 5
Limits the number of automatically created videos per day.
System check
Checks ffmpeg, background processing, memory, runtime, temporary folder and API keys.
Check again / Test all keysDefault: -
Runs the check again or tests all stored accesses at once.
Availability
Directly from Stone & Water
Available now as beta
Monthly49,99 €
Best valueYearly509,99 €15 % cheaper
All prices net, plus VAT.
You buy the licence directly from us and receive an invoice from us. AI Product Videos is in beta: fully usable, features and handling may still change. Installation by upload in the admin without SSH, updates through our licence platform, support straight from the developer.
The plugin will be listed in the official Shopware Community Store. Installation and automatic updates then run through the plugin manager in the backend, billing through your Shopware account. As soon as it is available, we will link it here.