From setup to decision: create the experiment, split variants and traffic, estimate the runtime, read the results correctly and publish the winner safely.
Shopware 6.7 with Storefront and shopping experiences, PHP 8.2 or newer. Meaningful results need enough visitors - the runtime estimate tells you how many upfront.
Upload the ZIP in the admin under Extensions, install and activate it. Then enter the licence token; it is bound to your shop domain.
Under A/B experiments you create a new experiment: name, description, page type and the original shopping experience (A). Then add the variants - each with its own layout and traffic share.
An experiment can be limited to one sales channel; without a selection it applies to all. Bots and crawlers should stay excluded, otherwise search engines count as visitors.
The confidence level defines from which certainty a result counts as significant. On top you can require a minimum number of impressions per variant.
Enter the expected conversion rate of the control group and the smallest difference you want to detect. From that the plugin estimates the sample size needed per variant.
Both values are optional and only used for the estimate - they do not influence the measurement. But they answer the decisive question: is my traffic enough for this test?
On start, visitors are randomly assigned to a variant and stay with it. A running experiment can be paused and resumed later.
Completing determines the winner. Publishing happens on your command - or automatically if you enabled that setting.
Reported per variant are conversion rate, revenue per visitor and the path through the funnel.
Publishing overwrites the original page with the winning variant. A rollback restores the original, so the decision is reversible.
Variants create copies of the shopping experience, marked in the name. After the test the cleanup function removes all clones that no longer belong to an experiment.
Questions come straight to us - support is from the developer. You can also request a feature through the Plugin Suite in the admin.
All prices net, plus VAT.
You buy the licence directly from us and receive an invoice from us. Installation by upload in the admin without SSH, updates through our licence platform, support straight from the developer.
The plugin will be listed in the official Shopware Community Store. Installation and automatic updates then run through the plugin manager in the backend, billing through your Shopware account. We will link it here as soon as it is available.