Recommendations only from the catalog
For each query the plugin searches the real shop catalog. The AI may only recommend from the matches found — no invented products, no hallucinations.
AI Product Advisor.
AI-powered pre-sales chat for the Shopware storefront — advises customers from the real catalog, recommends matching products and reduces return rates.
What the plugin does
A salesperson who knows the catalog.
The AI Product Advisor is a pre-sales chat in the storefront that answers customer questions and recommends only real products from the shop. Fast to install, granularly configurable, GDPR-compliant.
OpenAI · Anthropic · Mistral · Gemini
Freely selectable, with a per-provider API key and model. Anyone who already has an account with OpenAI, Anthropic (Claude), Mistral or Google can use it directly.
Keywords, price & properties
A fast pre-call extracts search keywords plus price and property constraints (colour, material, size) — with a local fallback and a 10-second timeout.
Incl. live variant configurator
Recommended products appear directly in the chat as a quickview — with a variant configurator. The selection resolves the matching variant, with correct cart and product links.
Server-Sent Events + typing effect
The answer is streamed live via SSE, optionally with a typing effect — no waiting for the full block, the customer sees something happening immediately.
Clicks, cart, value
Clicks, cart adds and cart value per recommendation are tracked. Statistics with top terms and products, CSV export in the admin.
Why it works
Advice beats filter menus.
Product advice is the strongest conversion lever in physical retail — online it is usually missing entirely. That is exactly what the plugin addresses.
Why an AI advisor?
Advice in the online shop — around the clock, without staff.
In brick-and-mortar retail the customer asks an employee. Online they stand alone in front of 5,000 items and bounce. The AI Product Advisor closes this gap: it understands the question in natural language, searches the catalog and recommends matching items — increasing conversion and, through better fit, reducing return rates.
Customer finds faster
Instead of clicking through filters, the customer describes their need — and gets concrete products immediately. Fewer bounces, more purchases.
Better fit
When the AI recommends the right product, expectation matches the item. This reduces wrong purchases and the expensive returns that follow.
Available 24/7
The advisor works around the clock, even at night and on weekends — without additional customer-service staff costs.
Configuration
Fully in the Shopware admin.
From provider choice via persona to position — all through the admin UI under Marketing → AI Product Advisor. No code changes required.
Provider, API key, model
Active switch, AI provider, API key, model, display area, smart search on/off and a separate extraction model for the pre-search.
Persona & greeting
Advisor name and avatar, greeting text, quick-start suggestions, consent text and a freely definable persona (tonality, role).
8 positions, accent colour
Eight placement positions, offsets, accent colour, proactive opening after a delay and an attention pulse on the button.
Logging & analysis
Logging on/off, retention in days, analysis dashboard and CSV export — all in the admin under Marketing → AI Product Advisor.
Individual per channel
Position, persona, quick-start suggestions and accent colour can be configured separately per sales channel — B2C different from B2B.
Open automatically
Optionally the chat opens automatically after a configurable delay — or pulses subtly to draw attention without being intrusive.
Privacy
GDPR built in.
AI advice and data protection are not mutually exclusive. The plugin redacts personal data, offers a consent gate and cleans up logs automatically.
E-mail & phone removed
Before sending to the AI provider, e-mail addresses and phone numbers are automatically removed from the message — the provider never sees personal contact data.
Optionally prepended
If desired, the customer must actively consent before the chat starts — with freely configurable consent text for GDPR compliance.
Automatic cleanup
Chat logs are kept only as long as configured. A daily scheduled task automatically deletes older entries.
Technical details
Clean Shopware integration.
Storefront component, provider registry, SSE streaming, anti-hallucination and automatic log cleanup — without a core patch.
Compatibility
Storefront integration
Dedicated storefront component staw-advisor as a floating widget, included via base.html.twig. Works with default and custom themes.
AI connection
Provider registry with interchangeable providers (OpenAI, Anthropic, Mistral, Gemini). Answer streaming via Server-Sent Events, separate extraction model for the pre-search.
Anti-hallucination
The ProductContextBuilder passes only actually found catalog matches to the AI. The prompt restricts recommendations to these matches.
Rate limiting
A built-in RateLimiter protects against abuse and uncontrolled API costs. Limitable per session/IP.
Statistics & cleanup
Dedicated tables for logs and conversion events. A daily scheduled task CleanupLogsTask removes expired entries automatically.
Availability
Coming soon to the Shopware Store.
The plugin is distributed through the Shopware Community Store — with license validation and auto-updates directly in the Shopware admin.
Coming soon to the Shopware Store
The plugin is about to be released.
The AI Product Advisor is being submitted to the official Shopware Community Store and will soon be installable via the plugin manager in the backend — with auto-update notifications. If you are interested in an early deployment, get in touch.
In preparation
Will be listed in the official Shopware Store shortly. Linked here once available — with license validation and auto-updates.
Pilot deployment possible
Interested in a pilot deployment before the official release? We have a few test installations available.
Setup & integration
Questions about AI integration, providers or persona configuration? We help with setup and fine-tuning.
Pre-sales advice via AI?
Coming soon to the Shopware Store.
The AI Product Advisor brings real product advice into the storefront — from your own catalog, GDPR-compliant, with four selectable AI providers.